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Sales for your start-up

4 Sep

There are many ways to sell your product or service, whether that’s online, over the phone or face to face and you need to make sure you’re getting the right message across to your potential customers.

Although sometimes you may want to shy away from direct selling, it is extremely effective if you can engage them in your product. Selling and sales techniques can be found call over the internet and in various books. There is no set way to sell something though and it really does come down to you as a person and the way you interact with others. Some will choose a more pushy approach where ‘no’ will not be accepted where as others will be more laid back and let their personalities do the selling. It’s your business and therefore you choose the approach you want take.

A good way of thinking about your sales tactics is to picture the scenario if the roles were reversed. If someone approached you with this product what would grab your attention? Another approach is to think about what NOT to do. There are certain actions which can jeopardize your chances of making a sale and it would be best to avoid them.

As an alternative way of preparing your strategy we have made a quiz – where for the most part, we want you to think about the worst ways to sell and use this is a ground step for creating your sales pitch.

https://www.onlineexambuilder.com/selling-your-product-or-service/exam-35665

If you would like more information or are thinking about coming self-employed please get in touch on info@opsw.co.uk or 0800 043 2440

Video Interviewing – a first hand experience

21 Aug

Technology has come on in leaps and bounds in the last few years and we are constantly surrounded by new gadgets – it’s hard to keep up! In this futuristic environment companies are also looking for new tech-aided ways of conducting their recruitment process. I’ve had first-hand experience of this digital trend.

Hearing that you’ve been selected for next stage of recruitment is always great news but hearing the words ‘video interview’ after this can throw you back. I will admit I was slightly concerned; it wasn’t something I’d had to do before. I’d used skype though and surely it would be the same right? Well actually, no.

I’m sure every company that uses this type of interview has an individual format, but with my experience there was never actually any interaction with another human. In fact I was sent a link to the interview itself and asked to complete it within 3 days. On the day I received the email it was the afternoon and I was busy with other tasks and in my pyjamas so I decided to make use of the generous time allowance. However on the second day I received a phone call to say it had to be completed within the next hour in order to be considered for the next step – no pressure!

Due to the lack of notice I had very little preparation which didn’t help my already uneasy nerves. The format was fairly straight forward: A video of a question, followed by an allocated time to answer, with 30 seconds preparation time beforehand. You were also allowed to take a practice question where you could play your answer back or retry it; this luxury was not permitted when it came to the real interview questions.

Answering the questions in video format made the whole thing slightly awkward. My mum was in the other room as I didn’t awkwardhave time to find somewhere go, which wasn’t the best scenario. The embarrassment of her overhearing me talk to my computer made my voice quieter than usual and caused some distraction when answering questions. Fortunately I managed to keep going and complete the interview. I felt like I was taken off guard by some questions but having the 30 second preparation time meant I could calm myself down and process what I was going to say. I did at one point get distracted by my mum walking into the room which I’m sure did not look good at all – overall it was not my strongest interview.

None the less I did get invited to the next stage of the application which was slightly shocking after my awkward performance. Even So with this here are my top tips on how to deal with a video interview:

  • Be prepared. Being prepared is really important for any kind of interview. Prior to the interview you should spend some time researching the company, what they do and their customer base. You should also think about what they might ask you and think of examples you could use in your answers.
  • Appearance still matters. If I was going to a face to face interview I would make sure that I had showered and was appropriately dressed with an ironed shirt and subtle make-up. Well that shouldn’t change for a video interview. You’re still giving a first impression and it’s important to look presentable and hireable! It will also increase your confidence if you know you’re looking your best – good all round.
  • Give yourself time and space. If you receive an invitation for a video interview you will usually be told a figure of how long it typically takes. Make sure you allocate more than enough time to complete the interview without having to rush through questions or stress about being late for something else. As I discovered it’s also best to be as separate from anyone else as possible and if you can be in a remote room alone then that’s best. If you are unable to do this make sure there is no or minimum background noise so you can concentrate and be heard.
  • Watch your position and background. You’ll be given an outline in which to position yourself so ensure you’re actually in this and can be seen. It’s best if you can find a simple background without any distractions and certainly don’t have anything personal floating around behind you! When you’re speaking try and look at the camera as if you’re speaking to a person, I avoided looking at myself by using their hiding the image of myself in the corner which worked well.
  • Don’t leave it to the last minute. I was promoted by the employer to hurry up and get it done, but the quicker you can submit it the keener you’ll look so my advice would be to get it completed as soon as you can.
  • Be yourself. Just because you’re talking to a robot doesn’t mean you have to become one. Show a bit of your personality just as you would in an interview and be friendly and concise with your answers.

If you are about to complete a video interview for the first time then good luck! Hopefully following these guidelines will help you out and you won’t end up looking like a bit of a fool like me. Take your time and relax!

If you want help with interviews or getting into work in general then please contact Opportunity Plus on 0800 043 2440 or email us on info@opsw.co.uk.

Self-Employment in the UK

14 Aug

You might be thinking about going into self-employment but don’t know whether to take the leap, well these facts might give you just the push you need!

4.6 million are working for themselves

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The most common types of self-employment are:

  • Farming
  • Taxi Driver/Chauffeur
  • Carpenter/Joiner
  • Construction
  • Cleaning Services

Just think of all the benefits!

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We know that starting a business can be hard and sometimes you will encounter set backs. Having the motivation to carry
on with or begin your big idea can be tricky. Opportunity Plus are currently offering free Virtual Support to all residents of Devon and Somerset. The Southwest currently has the second highest number of self-employed workers in the UK. If you are looking to become part of that number or think we can help you then please visit our website.

Web: http://www.opsw.co.uk

Mail: info@opsw.co.uk

Tel: 0800 043 2440

Do you have goals, or are they dreams?

13 Aug

Author Mary Anne Graham wrote a blog on the difference between goals and dreams, in which she says:

 “Winning the lottery is a dream.  Making a living as a full-time romance novelist is a goal”

Lottery Balls

A dream is a lovely ‘maybe’ place that we visit to escape reality, for example, seeing all 6 of your numbers come out for the national lottery. It’s a great thing to imagine. You plan how you would spend all of that money, who you would help, what you would buy.

A goal is a target you plan, plot and work to reach, and the work can be hard and relentless at times. This can be a problem.

It’s so easy when creating another hopefully interesting post in order to gain more ‘likes’ on your business Facebook account, to start looking at what your friends are posting, and dream of lazing on that Caribbean beach that your cousin is posing on, drinking rum cocktails and sailing on your yacht.

That will never happen unless you improve your networking, get out there and sell, sell, sell your product or service, and then work, work, work to get the income and repeat business.

It’s easy when adapting your CV for the 50th time and writing yet another ‘stand out’ cover letter to a company you long to work for, to give up, ask yourself if it’s really worth it, go get a cup of hot chocolate and dream about being spotted in the street by the managing director who begs you to come and work for her.

It’s easier to listen to your won’t than your will.

Mary Anne says that “Sometime, when I wasn’t looking, my goals sneaked back into my closet and put on a fuzzy robe and slippers.”

Does this happen to you? Do your goals slip into dreams and stop you getting that job, or starting that business?

As Mary Anne Graham says:

“Whatever your dreams are – do you want to keep them in fuzzy robes and slippers or do you want to suit ‘em up and put ‘em to work?  And if you think your dreams are already goals – be sure to take frequent time to check up on yourself.  Keep your goals in work clothes because no one ever crossed the finish line in fuzzy slippers.”

Mary Anne Graham is a lawyer in California and a Romance writer. She has published books in her own name and her alter ego Olivia Outlaw. Her blog is called Quacking Alone.  http://www.quackingalone.com

Want help achieving your business or employment goals? Call 0800 043 2440 or email info@opsw.co.uk

Take the leap into self-employment

23 Jul

You might think that becoming self-employed is not an option in this economy but just look at the facts:

  • Last year 15% of ALL workers in the UK were self-employed.
  • 4.6 million people were self-employed in 2014.
  • 32% of these were women.
  • 43% were aged 50+

The idea of being your own boss is appealing to many, but often people don’t know where to start with the transition to self-employment. Some don’t even realise that their talents or skills can become a new career.

There are two types of business: a service or a product.

Here at Opportunity Plus we have helped many service and product based businesses get started, so we have seen a range of ideas. Cleaning, dog-walking and tradesman are some of the most common services we encounter and cards, jewellery and photographic prints are amongst the products.

With the right knowledge and guidance you too can join the many others who have used their skill or hobby to generate an income.

Once you’ve established what you’ve got to offer, you need to start asking yourself some questions about your possible business.

  • Who’s going to buy it?
  • Why will they buy it?
  • How am I going to sell it?
  • Where will I trade?

Starting a business takes a lot more planning and research than you may at first think, but it’s worth it in the end!

Answering these questions is the very first steps to planning your new career and if you want help developing this and moving through the next stages until you’re ready to trade then get in contact with us and see how we can help you, whether that’s face to face or virtually.

Telephone 0800 043 2440 or email info@opsw.co.uk

How can I stay motivated during a job search?

18 Jun

Finding a job can be hard, and you never know how long you’re going to be looking for! As time passes you may get rejections and your budget may get tighter making it easier to get disheartened. You are likely to have highs and lows and these lows can have a bad effect on your mood and motivation.

However, this is exactly the time when you need to dust yourself off and put in more hard work than ever. Remember we fell down lots and lots of times before we learnt to walk. Key attributes of a successful job seeker are persistence and self-belief. Here are few tips to help you stay positive:

  • Start as you mean to go on – The first 30 minutes of your day are more important thank you think! This is the critical time that will affect your thoughts and actions for the rest of the day. Set your alarm as if you were going to work and don’t get up late, have a shower and take a walk to get some fresh air in your lungs. Have the mindset that looking for a job as a full time job. Get dressed to feel confident and positive about yourself, set times for breaks and when you will finish and what days you will have off from your job search.
  • Set up the right environment – It is important to have an organised, neat and tidy area in your home where you can run your job search from. It will help you stay focused on the target. This should ideally be equipped with a phone, computer and everything else you might find in an office
  • Set daily goals – Goals are important and will keep your mind focused on the things that are important and keep you feeling positive about your future. If you don’t have anything set to work towards you are then likely to achieve less. Make your goals SMART (specific, measurable, attainable, realistic and timely) and remember to celebrate when you achieve a goal – woo!
  • Create a support network – Having a group of friends or family that are aware of what you are trying to achieve is good as they can help to keep you motivated. Avoid anyone that will bring you down. Surround yourself with people that are positive and upbeat that will encourage and you to carry on.
  • Eat right – A healthy body generally leads to a healthy mind. Try to make sure you include lots of fruit and vegetables in your diet and try to stay away from fatty foods and try to limit your alcohol intake.
  • Law of averages. The more applications, calls, networking or visits you make the more chances you have of finding the job you want. You need to tailor your CV for each job. Set a goal of how many applications per week, how many people will see, how many recruitment agencies to contact etc…
  • Be positive and focus on what you can do, not what you can’t – Everyone will feel frustrated at some point during their job search. You would be a very lucky person if you have been interviewed for every job you have applied for – all you can do is learn from each knock-back and move on. Always remember what things you are good at and use these to keep you motivated. Focus on the skills you can do that are on your job specification rather than ones what you can’t.
  • Learn to manage stress – This may be an obvious one, but the less stress you have in your life, the easier life should be. To keep motivated & positive when job hunting try to manage your stress levels as best you can.  Try to also include exercise, managing your time and workload effectively and importantly time to de-stress by having hobbies or other non-work activities.
  • Get feedback and use it wisely – Take feedback seriously and use the positive feedback to keep you motivated.  If you said something or did something in an interview that you shouldn’t of, and this is fed back to you, remember not to do it next time.  Or if you have negative feedback about your product access if changes may need to be made. If you’re not getting asked for interviews it is worth getting someone to have a look through your CV. If you’re getting to the interview, but being rejected you should ask why not? It may be the case you were you only one person away from getting the job.
  • Enjoy and don’t give up – Job hunting is a time of transition and change and it can also be a very important time for self-development be patient and don’t expect too much too soon. Use this period to reassess your goals, find out what you really want to do and be the best you can be.

At Opportunity Plus we specialize in helping people get back into work or start their own businesses. If you would like any help with your job search or business ideas then please email info@opsw.co.uk.