As autumn turns into winter and we say goodbye to the lovely autumnal colours, it’s worth having a think about the colours we use to promote our business.
Colours often have a profound subconscious effect on people, and this is definitely something to bear in mind when choosing logos, websites, leaflets and branding for your business, or even the colours you wear when conducting your business. Having an understanding of colours can give you a useful tool to get the best response to marketing and promotion.
Obviously you will want to choose colours that you like, and you certainly do not need to use a colour that you dislike – after all, you need to be passionate about every single part of your business. There is always more than one combination of colours that will suit and assist your needs. It is best to have more than 1 colour, but avoid having too many in the mix as they may cancel each other out.
Yellow is great for fun and products or services aimed at children. It keeps people moving. It’s not advisable to use it for expensive products or if you are trying to convey stability.
Orange depicts adventure, risk taking and confidence. It stimulates appetite and conversation. It has a create flair, but consider using it sparingly if you have a high-end product or service, as it can also be cheap and superficial.
Red is the colour of passion, energy and excitement. It is an action colour. It can also be domineering and aggressive, so think about whether it will suit your target customer.
Pink is caring, sensitive and emotional and often represents love and romance. It is useful for attracting a feminine market, but can depict passion and energy in its more vibrant, deeper shades. It could also appear immature or girly.
Purple represents wealth, extravagance and fantasy. It is a very creative colour and can be used to denote a high-end product or service, but it can also appear aloof, arrogant and impractical.
Blue is the colour of reliability, trust and confidence. It is can depict a dependable business image, and is often used for technology, education and cleaning businesses. It may not work for the food industry, as there are few naturally occurring blue foods. Depending on the shade you use, it could be perceived as too conservative if your target customer group is young and modern.
Green is associated with growth, nature and money. It can appear nurturing and practical, with flexibility. It can depict something new and fresh, depending on the shade. Be wary of dull, olive shades as these can be quite negative. Green can also be seen negatively as greed and selfishness.
There is a lot of information out there on the psychology of colours and how they can help to market your business. It is worth taking a little time to do your research and decide what works best for you and your business before you spend money on a website, leaflet or even business card. http://jasonathen.com/color-meanings-in-business/