Tag Archives: focus

Focus Groups for your Business Idea

27 Jul

What are focus groups?

A Focus Group is a market research tool which involves a group of people, usually between 6 and 12, who have been selected to participate in a pre-planned group discussion, and/or Q&A session, to gauge opinion on a product or service. Using a focus group to research your products or service before you start your business, can help you to identify ways to sell or advertise to your target group. It’s also a valuable tool when introducing a new product or service, or to find out how your product or service is being perceived.

 
What are the benefits of organising a Focus Group?

Focus groups can help you to gather a broader range of information than surveys because they allow people to voice their opinions in their own words and add meaning to their answers. They can also generate ideas for improving or adapting your product/service which you may not have considered.

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How do I set up a focus group?

1. Decide on what type of people you want in your group: age, income, gender, employment?

2. Advertise your focus group in a way that’s going to attract the people you want. You could use Facebook, for example, go to community centres or mother and child groups, have a stall in a market and invite people who come to look at your product, put up a poster or invite people you know personally.

3. Arrange a venue for your focus group. It should be somewhere easily accessible, private and quiet enough to talk.

4. Ensure the meeting space is well prepared beforehand i.e. layout, equipment, parking spaces etc.

5. Prepare an introduction which explains the purpose of thee focus group and how it will work

What questions do I ask the group?

goodWork out what information you need. Create a set of questions which will give you this information. Ensure that these are easy to understand and will give you the answers you need. Get someone who does not know what you are doing to look at your introduction and questions to see if you get the right sort of answers.
For example:

  •  Would you use this product?
  • Would you buy this product for yourself?
  • Would you buy this product as a gift?
  • How much would you pay for this product?
  • Would you pay x amount for this product?
  • How would you improve this product?
  • What is your opinion on the packaging of this product?
  • Does the packaging make you want to buy the product?
  • What do you think of the colours used in the packaging?
  • Where would you go to buy this product?
  • Do you have any other ideas about this product?

Online Focus Groups

Running an online focus group eliminates the need for travel, refreshments, and finding a venue. Other advantages could include people feeling more able to speak out as they are anonymous to the rest of the group and can sit in the comfort of their own home.

Disadvantages include not being able to see the body language of the participants, which provides another method of seeing how a product is received.

TIPS

  • Don’t make it last too long – participants could lose focus or get bored

  • If possible, arrange refreshments

  • Don’t make the group too big – you don’t want anyone to feel left out, or unable to voice their opinions

Top Ten Tips for Working From Home

6 Jan

Working from home is a dream shared by many – the thought of that extra time in bed, no road rage, no waiting for the bus – it’s easy to see why! With the growth of the Internet it is becoming easier to work from home at least some of the time. But it’s not always everything it’s cracked up to be – whilst you might at first love the idea of extra time with your family, it can be hard to concentrate and achieve what you need to with children around. Here are our Top Ten Tips for making working from home work for you.

1 – Create a workspace for yourself. It doesn’t have to be an office, it might just be your kitchen table. Get everything you need ready and remove anything that’s not work related. If you’ve got family members at home, make sure they know that this is your work area and they shouldn’t disturb you there.

2 – Get dressed as if you were going to the office. Working in your pyjamas might sound like a dream come true, but it can be hard to get into the right mindset when you’re not dressed the part.

3 – Set aside proper time for work – don’t just squeeze in what you can when your baby is taking a nap – set yourself proper hours and stick to them. Make sure your family know your hours too and don’t disturb you when you are in work mode.

4 – Wash up before you start. Whether you’re working from your kitchen table or an office two floors away, when you’re struggling with your work, housework can suddenly look like a very attractive prospect!

5 – Take a lunch break. Set a proper time for your lunch break and use the time to relax and switch off from work. Try to get out for a walk if you can.

6 – See people! Working from home can get lonely so arrange to meet a friend for a coffee, go for a networking meeting, or go and meet a client as often as you can.

7 – Choose your hours to suit you and your customers. If you know you work best in the morning, get up early, work, and then enjoy your free time in the early evening. If you struggle to get up, start later and enjoy that lie in! But remember that you need to make sure that your hours fit with your customers’ needs.

8 – Be organised. Keep a To Do list and take great pleasure in crossing things off it when they’re done!

9 – Set yourself targets and reward yourself when you meet them. It might just be treating yourself to a biscuit once you’ve sent that tricky email, or it could be buying that jumper you’ve had your eye on for ages after you’ve made a big sale.

10 – Make the most of working from home! Remind yourself why it appealed to you in the first place and make sure you are still getting that benefit. So if you wanted more time with your family, make sure you are spending that time with your family and not just working longer hours. If you wanted lie ins, don’t start work before ten unless you have to. If you wanted to save on travel costs then make sure you’re not spending the same money driving around visiting customers all the time.

If you’d like some support creating your own flexible business opportunity that allows you to work from home, call us on 0800 043 2440.

Still struggling to make working from home work for you?  Find out if there is a Work Hub nearby.  Work Hubs offer desk and private office space on a regular or ad-hoc basis and often have great rates.  Being in a buzzing work environment can help give you the motivation and focus you need to achieve what you want to.  Visit www.workhubs.com for more information.